Virat Kohli uses an 'MRF bat'. Rohit Sharma uses a 'CEAT bat'. But whose bat do they really use?
The process is straightforward: bat-making companies scout for young talents in domestic cricket, often with the help of reputed former players, in order to catch them early at a reasonable price. They then sign yearly contracts which state that the player must use the manufacturer’s logo in return for a fixed payment and a set number of bats for the season. This is beneficial to both parties – the player gets income and equipment while the manufacturer gets advertisement.